It’s a superstar brand that has been, not just in the thick of search since its inception, but pushing it to new heights anytime it can, and before all of its competitors. Google has and will continue to accomplish feats other companies – including search engines – simply aren’t able to yet, if ever. That’s exactly why Google has become one of the most successful companies: the quality of its search platform. Then further tailor it to each user through personalization.ĭuckDuckGo delivers the same search results to every user since it’s not curating unique searches for each user based on their search history, interests, and web history. And that’s in part due to the search engine’s ability to collect and store data to further improve its engine. That doesn’t change the fact that it is currently the best search engine out there. This has allowed Google to become one of the richest companies in the world, thanks to the targeted advertising sold on its own platform and through its many partners. This is where DuckDuckGo’s Knowledge panel-like breakout box on the right rail with important details like name, address, phone number, website, etc., are drawn from, including Wikipedia.

A Knowledge Panel of information along the right rail of of the SERPs, depending on the entity.ĭuckDuckGo uses its web crawler, DuckDuckBot, and up to 400 other sources to compile its search results, including other search engines like Bing, Yahoo, and Yandex, and crowdsourcing sites like Wikipedia.A couple of ads at the top and the bottom of each SERP, give or take one or two (or all) and depending on the search query, its search volume, and the competition around its keywords and topics.Search engine landing pages (SERPs) of 10 organic search results (both search engines usually served 10 organic search results on their respective s in March 2019 however, Google offers hybrid results for a variety of search types, including eight traditional organic results for a specific movie title on, with several ingrained search features built into the SERP like cast members, Google’s coveted “People also ask” feature, as well as image and video searches embedded in the top three results, all in addition to the basic movie Knowledge base on the left-hand rail of the SERP).But beyond privacy, what else does DuckDuckGo bring to the table?įor starters, it has a similar layout to Google, including:

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